Being on the constant lookout for new trendy products for the Clever Little Monkey store, it was a pleasant discovery when we bumped into Fox & Moon at the Mama Magic expo last year where they were a co-exhibitor. Fox & Moon’s designs offer a local, fresh angle on popular trending international products. We jumped at bringing their designs on board and also get to know them a bit better. We’ve asked the creative minded sister duo some questions to find out what inspired them to start their own business and what advice they have for young entrepreneurs.
What did you want to be when you were a child?
Cindy: I definitely wanted to be an artist or work within a creative field. When we were growing up, both Mandy (short for Amanda) and I loved art and she always inspired me to do more creative things and continues to inspire me today within Fox and Moon.
What made you decide to start your own business?
Amanda: “I started off my career in the field studying fashion design, but after a year of study I quickly realised it just wasn’t for me. I have always been a creative person, though and so I knew I wanted to do something in design. So I studied illustration, and from there I began to offer my services as a freelance illustrator and things just took off. I think what really spearheaded me into creating the brand Fox and Moon was that, while I was pregnant with my daughter Willow, I battled to find companies in South Africa that were offering trendy upmarket nursery décor. It was then that I realised this was a gap in the design industry. I embarked on creating this brand for the modern mommy!”
How do you think being creative can bring about change in South Africa?
Cindy: Being creative means looking at ordinary things in a new light which is a helpful outlook when faced with difficulties presented by the South African market. Simply getting people to think differently about things around them will empower them to make simple and small changes which bring about positive change
One piece of advice for young entrepreneurs.
Amanda: One piece of advice is to have PASSION! Don’t ever start up a company because you want to become a millionaire overnight. It’s not going to happen. It takes tons of work to get a company started and the road is bumpy at times. I’m not going to lie, BUT if you have passion for what you do it will not deter you, and it will give you the encouragement and motivation to keep going. And you will find that after each hurdle you face you will become stronger as a business and stronger as an individual! Passion is definitely the key for a successful business.
What are you up to at the moment? (current or new projects)
This year we are focusing on bringing even more eco-friendly products to the table. All of the inks we use are already organic but now we want to take it a few steps further and make our materials as organic as they can get.
Herewith some of our favorite products
Shop Fox & Moon at Cleverlittlemonkey